
A Physician Trained to See Both the Patient and the System

MEET
Dr. Fatima Z. Jaffrey
Dr. Jaffrey is a board-certified family physician and the founder of Crescent Medical, an independent primary and preventive care practice established in Oklahoma City in 2014.
Her career spans more than two decades across clinical medicine, preventive medicine, outcomes research, quality improvement, medical education, and healthcare-delivery redesign. She trained at the Geisel School of Medicine at Dartmouth College Family Medicine Residency. She later earned a Master of Health Care Delivery Science through Dartmouth College and the Tuck School of Business, studying healthcare strategy, operations, finance, and leadership to better understand and improve how healthcare is delivered.
Before returning to Oklahoma, Dr. Jaffrey served as Director of Outcomes Research, Quality and Performance Improvement at Long Island Jewish Medical Center, part of North Shore–LIJ Health System, now Northwell Health. She also served in academic medical education at the Hofstra North Shore–LIJ School of Medicine, now the Donald and Barbara Zucker School of Medicine at Hofstra/Northwell.
That combination of patient care, systems-level redesign, and academic medicine shaped Crescent's central idea: good medicine requires more than knowledge. It requires enough time to understand context, continuity to recognize patterns, and a reliable process for following what happens next.
Since 2014, Crescent Medical has provided relationship-based primary care to hundreds of Oklahoma patients while maintaining a deliberately limited active panel. Keeping the practice small by design protects the time, continuity, and personal follow-through at the heart of the Crescent model. Dr. Jaffrey is a wife, mother, daughter, writer, and contributes to global humanitarian efforts through medical mission work and writing.
We Bring the Expertise. You Bring the Story.
CREDENTIALS & TRAINING
Board-certified family physician with more than two decades of clinical and healthcare-leadership experience
American Board of Lifestyle Medicine Certified
Inaugural member of the Dartmouth-Hitchcock Preventive Medicine Leadership Residency
Former Director of Outcomes Research, Quality and Performance Improvement at Long Island Jewish Medical Center, part of North Shore–LIJ Health System, now Northwell Health
Former Assistant Professor at the Zucker School of Medicine at Hofstra/Northwell
Master of Health Care Delivery Science, through advanced training at Dartmouth and the Tuck School of Business
Experience designing and improving care across hospitals, outpatient practices, medical education, and complex clinical programs
Doctor of Medicine, University of Oklahoma College of Medicine; Family Medicine Residency, Dartmouth (Geisel School of Medicine)
BioTE Certified Provider with advanced training in Peptide management
Notable Achievements
01
Led or supported more than 7,000 process improvements across complex clinical settings
02
Helped integrate quality improvement into medical education and coached clinical leaders in redesigning care
03
Founded and sustained an independent direct primary care practice in Oklahoma City since 2014
04
Built a practice model centered on long visits, a deliberately small patient panel, transparent pricing, care coordination, and longitudinal outcome review
05
Serves in community and school governance, and supports medical humanitarian work through Crescent's mission
Insights & Publications
Dr. Jaffrey's writing on outcomes-driven care, and upcoming memoir
We Bring the Expertise. You Bring the Story.
CREDENTIALS & TRAINING
Board-certified family physician with more than two decades of clinical and healthcare-leadership experience
Board Certification (In-Progress) American Board of Lifestyle Medicine
Inaugural member of the Dartmouth-Hitchcock Preventive Medicine Leadership Residency
Former Director of Outcomes Research, Quality and Performance Improvement at Long Island Jewish Medical Center, part of North Shore–LIJ Health System, now Northwell Health
Former Assistant Professor at the Zucker School of Medicine at Hofstra/Northwell
Master of Health Care Delivery Science, through advanced training at Dartmouth and the Tuck School of Business
Experience designing and improving care across hospitals, outpatient practices, medical education, and complex clinical programs
Doctor of Medicine, University of Oklahoma College of Medicine; Family Medicine Residency, Dartmouth (Geisel School of Medicine)
BioTE Certified Provider with advanced training in Peptide management
Notable Achievements
Led or supported more than 7,000 process improvements across complex clinical settings
Helped integrate quality improvement into medical education and coached clinical leaders in redesigning care
Founded and sustained an independent direct primary care practice in Oklahoma City since 2014
Built a practice model centered on long visits, a deliberately small patient panel, transparent pricing, care coordination, and longitudinal outcome review
Serves in community and school governance, and supports medical humanitarian work through Crescent's mission
Insights & Publications
Dr. Jaffrey's writing on outcomes-driven care, and upcoming memoir
Patients are not collections of diagnoses. They are whole people with stories, responsibilities, and wisdom of their own.
— Dr. Fatima Z. Jaffrey
Values-Driven Care, Rooted in Purpose
01
Relationship
Care built on knowing you as a whole person.
02
Time
Unhurried visits, because understanding takes time.
03
Accountability
We follow through, and we follow up.
04
Partnership
You are the expert on your own experience. I bring the medical and systems expertise. Every plan is a shared decision, built around what matters to you.


How We Do It
Care Without a Meter Running
I've seen healthcare from several angles: as a physician caring for individual patients, a leader redesigning care across large health systems, a coach guiding administrative teams, and an academic involved in both teaching and research. I wanted to design great care that avoids the preventable complexity and complications that come from high volume and disconnected decisions. Even the most knowledgeable, experienced, and skilled professionals struggle in a system designed to drive volume instead of quality.
I didn’t want to simply stand by and point out what was wrong. I wanted to build something that didn’t yet exist in the healthcare landscape. A different approach to care, designed from the ground up, where patients are treated as whole people, every aspect of care is intentional, and success is measured by how much better you actually feel and function.

What This Means for Your Care
Connected Beyond Our Walls
A specialist can contribute meaningfully to your care. Crescent was built to optimize the quality of your care holistically. Part of the value of being a Crescent Medical member is the network of trusted high-quality physicians, facilities, and resources nationwide, so when you need something beyond primary care, you're not starting from a search engine. Crescent Medical continues to grow and evolve. Specialist e-consults also give you quick access to deeper and broader clinical insights with recommendations, so you don't have to wait months for next steps, often at a fraction of the cost.
Medical Knowledge. Systems Discipline. Your Whole Picture.
Built to Help You Feel Better, Function Better